Why triathlonish? Because this is a place for triathlon news and analysis. Well, triathlon-ish news and analysis.

I’m Kelly O’Mara. I used to be editor-in-chief of Triathlete and before that wrote the wildly popular If We Were Riding newsletter. This is like that, but different.

I’ve been a triathlete for almost two decades. And what I’ve wanted was someone to cover triathlon and our sports (whatever “our sports” means: Olympic sports, endurance sports, all the non-ball sports) the way real big mainstream sports are covered. The way people argue about who could win over beers in bars. But I wanted someone to do it without the being a jerk part that often comes with that kind of coverage. I wanted fun analysis and commentary to exist for the rest of us who aren’t beginners and aren’t forum trolls.

We don’t do triathlon training plans. We don’t do gear reviews. There are lots of places online for those things and many sites that run press releases. Those things all have their place. But Triathlonish isn’t that. We’re here to cover our sports in ways usually reserved for bigger games and bigger platforms. The goals are 1. fun, 2. a non-douche place for us to talk about, dissect, gossip, and analyze triathlon-ish things, 3. new ways of thinking about our sports, and 4. fun.

This is triathlonish. No basketball, no football, no baseball. All sports, no balls.

What you get

Triathlonish will be delivered for free to your inbox every Wednesday morning, with all the commentary and things to know each week. (I’ll come out with additional special newsletters during special events like Kona or the Olympics.)

We also have a semi-regular-ish podcast available here, on Apple Podcasts, Spotify, etc, etc. And all subscribers can join our triathlonish forum/chat on the Substack app.

Paid subscribers help support the work that goes into Triathlonish and receive an additional Sunday evening in-depth story (either an interesting Q&A, a reported piece, or a monthly roundup of all the gear & training news you actually need). Paid subscribers also get little fun surprise extra content, community threads, and a small thank you gift. We’re figuring what exactly our community wants and what makes sense as we go, and hope to build out a Race Reviews section as well. If you can’t afford a paid subscription, just email me at kelly@triathlonish.com and I’ll get you set up.

If you have an interesting Q&A you’d like to do or a race you want to review, email me at kelly@triathlonish.com. We pay a small amount for these.

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Kelly O'Mara
Was editor-in-chief of Triathlete Mag. Was pro triathlete. Now just regular triathlete.