This is kind of more re: the volunteer article, but since I'm only a freebie ...
On pt. #3: A few of the local race companies (Racing Underground, Without Limits) in Colorado do the "volunteer for a free race entry" thing, and it's great. I'm pretty sure TriUtah does something similar but not 100%. I have no idea how WTC/Competitor could manage something similar (merch voucher? given those prices, that might actually be worth it ...), but it might end up being a possible answer.
This is kind of more re: the volunteer article, but since I'm only a freebie ...
On pt. #3: A few of the local race companies (Racing Underground, Without Limits) in Colorado do the "volunteer for a free race entry" thing, and it's great. I'm pretty sure TriUtah does something similar but not 100%. I have no idea how WTC/Competitor could manage something similar (merch voucher? given those prices, that might actually be worth it ...), but it might end up being a possible answer.