The Ironman Group is pretty clever with their media, so don't be surprised if a Netflix (or other streaming platform) documentary is in the works. They have long since saturated the US market, with a rotation of 70.3 races in new locations more than enough to keep the flow of new participants (a fair amount of "one and done" at this distance. Global expansion, paired with localized digital media, has sufficed to build the brand.
The Ironman Group is pretty clever with their media, so don't be surprised if a Netflix (or other streaming platform) documentary is in the works. They have long since saturated the US market, with a rotation of 70.3 races in new locations more than enough to keep the flow of new participants (a fair amount of "one and done" at this distance. Global expansion, paired with localized digital media, has sufficed to build the brand.
They've been trying to close a Netflix deal for a few years, but there's a reason they've ended up releasing everything on their own Youtube instead