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Re: Athlos. They got the experience part down! Very diverse crowd, many languages spoken, dads with daughters, families, youth teams (coed). Plenty of track nerds. A ton people left before the concert which means they were there for the meet which is a good thing for the sport? Good "vibes" (need a new word for '25).

And yet: 8 Bars and only 2 LONG lines for food. One girl on line for food said to us "hmm. We're a bunch of hungry runners who aren't drinking because we have run club at 6:00 AM tomorrow" Bar lines were empty and one bartender was trying to call people over he was so confused. They'll sort it out for next time! Also free water and electrolytes.

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I think before vibes, we just called it ambience? Feel?

And hah! Maybe eventually it'll be a drinks kinda audience

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